Job Description

Location: Midtown Manhattan, NY | Hybrid (3 days onsite, 2 remote)

Overview:

A rapidly growing advertising and marketing agency based in New York City is seeking a Digital Marketing Analyst to help lead and optimize integrated paid media campaigns across Google, Meta, LinkedIn, and more. This role is ideal for a hands-on, data-driven digital marketing professional with 5–8 years of experience in campaign execution, reporting, and analytics, especially those who thrive in fast-paced, multi-client environments.

You’ll play a central role in turning campaign data into strategic insights, optimizing for performance, and collaborating closely with media buyers and client stakeholders. The primary vertical is Higher Education , with the opportunity to expand into other sectors.

Key Responsibilities:

• Plan, manage, and optimize paid digital campaigns across Google Ads, Facebook/Meta, Snap, LinkedIn, and other platforms.
• Build, update, and analyze performance dashboards using Google Looker Studio or comparable data visualization tools.
• Provide clear, data-backed insights and reports that improve ROI and drive client performance goals.
• Collaborate closely with media buyers and internal teams to align optimization efforts with broader strategy.
• Participate in client meetings to provide performance insights and technical expertise (not client-facing leadership).
• Implement and manage tracking pixels and analytics integrations across multiple platforms.
• Stay current with platform updates, ad trends, and digital best practices.
• Efficiently manage multiple client accounts, balancing simultaneous campaign execution, data analysis, and reporting.
• Translate performance data into actionable recommendations and campaign enhancements.

Ideal Candidate Profile:

• 5–8 years of hands-on experience in digital media planning, buying, and optimization.
• High proficiency with Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and other digital platforms.
• Strong skills in Google Looker Studio, Funnel.io , or similar dashboard/reporting tools.
• Strong understanding of performance metrics and ability to turn data into qualitative insights.
• Experience with tracking pixel creation and deployment.
• Excellent time management and organizational skills, must be self-driven and capable of managing multiple projects at once.
• Comfortable wearing multiple hats and contributing to both strategic and executional aspects of campaigns.
• Highly proficient in Microsoft Excel, PowerPoint, and Word, as well as Google Workspace apps.
• Agency, media firm, or Higher Education marketing experience is a strong plus.

What You’ll Get:

• A key role within a small, close-knit, and growing team
• A flexible hybrid work schedule (Mon/Tue/Thu onsite; Wed/Fri remote)
• Direct collaboration with senior leadership and exposure to strategic media decisions
• A chance to grow professionally in an expanding company with long-term career potential

If you’re a digital media expert who thrives in analytical, collaborative, and fast-paced environments and you're excited by the chance to shape campaign performance for mission-driven clients, this is your opportunity.

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