Job Description

About Socomec Inc.

Socomec (the “Company”) was founded in 1922 and has its global headquarters in France. Socomec designs and manufactures cutting-edge products and solutions within its core areas of expertise: Critical Power, Power Control & Safety, Energy Efficiency, and Energy Storage. With 10% of its annual sales revenue being reinvested into research and development, Socomec even has its very own state-of-the-art testing laboratories.

As an independent manufacturer, with 12 international manufacturing sites, Socomec is known for its innovative, high-quality products. We have grown to a global team of over 3,600 employees. Socomec is comprised of 28 subsidiary companies worldwide, with a strong and growing presence in North America.

Key Responsibilities and Accountabilities:

Develop and Execute Digital Strategies

• Create and implement digital marketing strategies to enhance online presence and drive engagement
• Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
• Support initiatives and goals of product teams, work with content marketers to execute activities

Website Management

• Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
• Collaborate with UX designers to improve website usability and conversion rates.
• Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
• Oversee website updates, maintenance, and optimization for user experience and SEO.
• Create new functionalities as needed on the website(s)

Marketing Automation

• Implement and manage marketing automation tools/pardot.
• Develop workflows and campaigns to nurture leads and convert them into customers.

Paid Online Promotion

• Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.

Search Ads Management

• Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.

SEO Management & General Optimization

• Work with SEO dedicated agency to improve website performance.
• Conduct keyword research to optimize website content and search engine rankings.
• Implement on-page and off-page SEO strategies.
• Monitor performance and adjust strategies as needed.

Analytics and Reporting

• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.

Essential Qualifications, Experience, and Skills

• Bachelors required with a focus on Marketing or equivalent
• 3+ years of related experience
• Knowledge of Pardot, Sales force and Drupal (or similar)
• SEM Rush & other web auditing tools
• Google SEO and SEA tools
• Excellent communication skills (written and verbal), interpersonal skill, etc.
• Strong problem-solving skills
• Creativity and willingness to learn new skills
• Excellent presentation skills and influencing capabilities
• Proficient in Microsoft Office Products
• Detail oriented with excellent organizational skills and ability to multitask
• Strong communication and collaboration abilities
• Previous experience in working with geographically diverse teams
• Proven experience in digital marketing and project management
• Strong understanding of digital marketing channels, tools, and best practices
• Excellent communication skills (written and verbal), interpersonal skills and networking/collaboration abilities
• French language is preferred

Working Conditions :

• This role is hybrid, 3 times office / 2 days remote
• Possible travel up to approximately 10% of the time within North America and potentially overseas (HQ training)

Work Authorization

Must be legally authorized to work in the United States without company sponsorship.

If you believe you have the necessary skills and experience for this job, please upload your résumé and apply through LinkedIn.

Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

We thank all those who apply. However, only those candidates selected for an interview will be contacted.

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