Email Marketing Specialist Job at Robert Half, Edison, NJ

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  • Robert Half
  • Edison, NJ

Job Description

This is a FULLY ONSITE position in Edison, NJ. NO EXCEPTIONS. NO HYBRID. NO REMOTE.

Job Overview:

Our client is seeking a creative and data-driven Marketing Manager – Email & In-App to lead the strategy, execution, and optimization of their email marketing and in-app customer journey initiatives. The ideal candidate will combine strong analytical skills with creative insight, bringing a results-oriented mindset to a fast-paced, collaborative environment.

Key Responsibilities:

  • Own the strategy and execution of all email marketing campaigns, from concept through performance analysis.
  • Collaborate with internal stakeholders to develop engaging, on-brand email content and scheduling plans.
  • Manage and refine the customer journey within the app, ensuring timely and effective messaging to enhance user engagement.
  • Drive a test-and-learn approach to campaign optimization through A/B testing and performance analysis.
  • Monitor user behavior and campaign data to extract actionable insights and improve future communications.

Qualifications:

  • Proven experience managing both email marketing and in-app communication strategies.
  • Strong creative skills paired with an analytical mindset.
  • Familiarity with email marketing tools (e.g., Mailchimp) and campaign best practices.
  • Experience with HTML/CSS and tools such as Adobe Dreamweaver or similar editors.
  • Excellent attention to detail, with the ability to manage multiple projects and deadlines effectively.
  • Mailchimp (or similar platform)
  • Adobe Dreamweaver (or comparable HTML/CSS editor)
  • Microsoft Excel (for reporting and data analysis)
  • Basic HTML/CSS proficiency

Job Tags

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