Job Description

Job Summary

The Marketing Manager is responsible for coordinating and developing marketing policies, programs, and campaigns for Smart Family of Cooling Products.

Essential Job Duties

• Responsible for ensuring that Vinyl’s and Installation, Operation, and Maintenance’s (IOM’s) are prepared and ready for the customer.
• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
• Evaluate the impact of marketing programs in achieving their stated objectives including impact on lead flow and retention.
• Design and purchase unit vinyl’s and tags for each Factory Order prior to unit production.
• Assemble and modify unit IOM’s and technical documentation for customers prior to shipment.
• Responsible for coordinating start-up, training, and marketing videos for YouTube, Smart Academy, and the company website.
• Produce valuable and engaging content for our website and blog posts that attracts our target groups.
• Prepare and monitor the marketing budget and allocate funds wisely.
• Instruct technician and sales training classes as needed.
• Manage company website and social media with help of third-party vendors.
• Assist with selling stock equipment.
• Create and maintain tracking system for new clients secured through marketing initiatives.
• Create POs for sales from new clients
• Perform other duties as assigned.

Required Skills/Abilities

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• General knowledge of HTML and Web Design.
• Technical knowledge of equipment manufactured by Smart Family.
• Ability to speak comfortably in front groups of people.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Education and Experience

• Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.
• Technical or Engineering background preferred.
• Minimum of three years of experience in a related field.

Physical Requirements

• Must be able to remain in a stationary position at a desk and work on a computer.
• Must be able to transport 15 pounds at times.

Job Tags

Similar Jobs