Marketing Manager Job at Smart Family of Cooling Products, Humble, TX

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  • Smart Family of Cooling Products
  • Humble, TX

Job Description

Job Summary

The Marketing Manager is responsible for coordinating and developing marketing policies, programs, and campaigns for Smart Family of Cooling Products.

Essential Job Duties

  • Responsible for ensuring that Vinyl’s and Installation, Operation, and Maintenance’s (IOM’s) are prepared and ready for the customer.
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
  • Evaluate the impact of marketing programs in achieving their stated objectives including impact on lead flow and retention.
  • Design and purchase unit vinyl’s and tags for each Factory Order prior to unit production.
  • Assemble and modify unit IOM’s and technical documentation for customers prior to shipment.
  • Responsible for coordinating start-up, training, and marketing videos for YouTube, Smart Academy, and the company website.
  • Produce valuable and engaging content for our website and blog posts that attracts our target groups.
  • Prepare and monitor the marketing budget and allocate funds wisely.
  • Instruct technician and sales training classes as needed.
  • Manage company website and social media with help of third-party vendors.
  • Assist with selling stock equipment.
  • Create and maintain tracking system for new clients secured through marketing initiatives.
  • Create POs for sales from new clients
  • Perform other duties as assigned.

Required Skills/Abilities

  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • General knowledge of HTML and Web Design.
  • Technical knowledge of equipment manufactured by Smart Family.
  • Ability to speak comfortably in front groups of people.
  • Ability to create, implement, and monitor budgets.
  • Thorough understanding of principles and methods used to promote, display, and sell products and services.
  • Proficient with Microsoft Office Suite or related software.

Education and Experience

  • Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.
  • Technical or Engineering background preferred.
  • Minimum of three years of experience in a related field.

Physical Requirements

  • Must be able to remain in a stationary position at a desk and work on a computer.
  • Must be able to transport 15 pounds at times.

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