Marketing Specialist Job at The Uhlmann Company, Kansas City, MO

WlZsdHh2OE0vMGJWMEJGemdOSTFhVDhNU0E9PQ==
  • The Uhlmann Company
  • Kansas City, MO

Job Description

Marketing Specialist – Uhlmann Company (Heckers & Ceresota Flour)

Location: Kansas City, MO (Hybrid or Remote Possible)

Job Type: Full-Time

About Us:

The Uhlmann Company is a family-owned business that proudly owns and markets two regionally recognized baking flour brands, Heckers Flour and Ceresota Flour. Our products are distributed through foodservice channels (restaurants & bakeries) and retail grocery channels (grocery stores & distributors). As we navigate changes in the retail landscape, we are looking for a Marketing Specialist to expand our direct-to-consumer (DTC) presence, strengthen our brand awareness, and support our existing sales channels.

Position Overview:

We are seeking a creative, data-driven, and hands-on Marketing Specialist to lead our digital and brand marketing efforts. This role will focus on growing our social media presence, enhancing consumer engagement, and launching e-commerce initiatives. The ideal candidate will have experience in CPG (Consumer Packaged Goods) marketing, digital advertising, and social media strategy, with a passion for food and baking.

Key Responsibilities:

1. Social Media & Content Marketing

  • Develop and manage social media content strategies across platforms (Instagram, Facebook, TikTok, YouTube, Pinterest).
  • Partner with food influencers, bloggers, and bakers to create engaging, user-generated content.
  • Plan and execute paid social media campaigns to drive brand awareness and website traffic.
  • Create seasonal and recipe-based content to showcase product versatility.

2. E-Commerce & Direct-to-Consumer Strategy

  • Research and develop a DTC e-commerce presence, including Amazon storefront optimization and potential Shopify/Walmart Marketplace expansion.
  • Manage product listings with SEO-optimized content, compelling images, and enhanced brand content.
  • Plan and execute Amazon advertising campaigns to drive traffic and conversions.
  • Analyze e-commerce data to improve performance and identify growth opportunities.

3. Retail & Foodservice Channel Support

  • Develop marketing materials for grocery stores and distributors, including POP (Point of Purchase) displays and promotional signage.
  • Assist the sales team with promotions, email campaigns, and in-store marketing initiatives.
  • Conduct market research to identify consumer preferences and emerging trends.

4. Brand Growth & Innovation

  • Assist in the launch of new products or brand acquisitions.
  • Monitor competitor activity and market trends to ensure brand positioning remains strong.
  • Plan and execute email marketing campaigns to engage existing and potential customers.

Qualifications:

· 3+ years of experience in marketing, preferably in CPG, food, or retail industries.

· Proven expertise in social media management, influencer partnerships, and content creation.

· Hands-on experience with Amazon Seller Central, Shopify, and e-commerce marketing strategies.

· Strong SEO and digital advertising skills (Google Ads, Facebook Ads, Amazon PPC).

· Excellent copywriting, storytelling, and communication skills.

· Experience with graphic design tools (Canva, Adobe Suite) is a plus.

· Passion for baking or food industry experience is a bonus!

 

What We Offer:

· A dynamic and growing family business with a strong legacy in the flour industry.

· Creative freedom to develop and execute impactful marketing strategies.

· Competitive salary and benefits package.

· Opportunity to build a direct-to-consumer presence from the ground up.

· A chance to play a key role in identifying and integrating new product and brand acquisitions, offering an exciting challenge for an ambitious candidate.

Job Tags

Full time, Seasonal work,

Similar Jobs

Capovilla & Williams

Legal Assistant Job at Capovilla & Williams

 ...Capovilla & Williams is a law firm dedicated to providing exceptional legal representation to active-duty service members, Veterans, and...  ...is a big plus. This position requires a combination of remote and on-site work at our Woodstock, GA headquarters, so you should... 

Raising Cane's Chicken Fingers

Assistant General Manager Job at Raising Cane's Chicken Fingers

Starting from $55,000 annually plus monthly training incentive of $750**Pay is based on location, experience, and qualifications etc. *Monthly incentives after training vary and are based on restaurant profitability At Raising Canes Chicken Fingers we serve only...

Center Point, Inc.

Administrative Support Staff Job at Center Point, Inc.

 ...Full job description Salary is based on education with strong computer skills and ability to write. Evaluation, research, data collection, and grant management skills are a plus. Administrative Support Staff Center Point Inc., is seeking an Administrative... 

LHH

Environmental Engineer Job at LHH

 ...remediation oversight. Must have experience implementing work plans for projects regulated by the New York City Office of Environmental Remediation and New York State Department of Environmental Conservation. Familiarity in the NJDEP Field Sampling Procedures Manual.... 

Danaher Corporation

Director, Performance Partnership Delivery Job at Danaher Corporation

 ...processes by ensuring continuous, sustained improvement across the health system enterprise, achieved through the implementation of Danaher Business System tools and methodologies.The ideal candidate will have lab operations, project management, and/or consultancy...