Job Description
ABOUT THE POSITION:
Our client is an insights-driven organization whose mission is to help marketers make smarter, more educated media strategy decisions.
JOB RESPONSIBILITIES:
- Maintain and evolve email database by adding new names, classifying and segmenting into groups for customization and targeting.
- Develop lead-nurturing strategies to grow and drive further engagement with the audience.
- Own the execution and performance optimization of monthly email newsletters, as well as identify best practices to improve engagement rates.
- Lead weekly reporting across marketing channels, updating KPI dashboards, identifying trends, and surfacing actionable insights.
- Lead the team in long-term analytics projects, including the annual KPI review, and present findings to senior leadership.
- Collaborate with team leads to assist in executing integrated marketing plans across a variety of marketing channels such as SEO/SEM, Social, email marketing, website optimization, integration of content points into conferences/panels, op-eds development and press.
POSITION REQUIREMENTS:
- 2–3+ years of marketing experience, preferably in media, advertising, or a related industry
- Strong understanding of the advertising industry and familiarity with the video advertising landscape
- Strong analytical mindset and experience working with data, research, and analytics (Google Analytics required)
- Excellent organizational and project management skills with high attention to detail
- Proficiency in design tools like Canva and PowerPoint (Adobe Creative Suite a plus)
- Familiarity with CMS platforms (basic HTML a plus)
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