Job Description

Harris, Baio & McCullough (HBM) is a full-service marketing communications agency serving both B2B and B2C brands. With a strong foundation in strategy, media, and creative execution, HBM partners with clients to develop results-driven campaigns that connect with their audiences. The agency is now expanding its social media team and is looking for two key hires:

• Social Media Manager
• Paid Social Media Manager

Objectives

HBM is looking to strengthen its social media capabilities with two hires who will play a vital role in content creation, campaign execution, and performance-driven growth across social platforms. These roles will help elevate client brands, expand reach, and drive engagement.

When applying please specify which role you are applying for.

Responsibilities of the Social Media Manager include:

• Build and optimize all social media strategies and action plans for our clients directed at media and key influencers.

• Manage all social media platforms, tracking, analytics and effectiveness.

• Work closely with creative, web and account teams within the agency to ensure consistent strategies, messaging and branding.

• Monitor client's presence on social networks, blogs, news sources for proactive response to elite influencers and other members of the media.

• Prepare and present social media proposals to prospective clients

• Create and monitor paid social media campaigns and recommend optimizations

Requirements for the Social Media Manager include:

• 4+ years experience in social media

• Proven experience building, launching and managing both B2B and B2C social media campaigns.

• Ability to leverage data analytics to make informed decisions about social and new media strategies and performance

• PR experience is extremely helpful, but not required. |

• The ability to write and present social media proposals to prospective clients.

• Video editing

Responsibilities of the Paid Social Media Manager include:

• Build and optimize all social media strategies and action plans for our clients to increase brand awareness and engagement

• Create and manage social media content calendars, including writing and curating content for various platforms.

• Develop and implement effective paid social media strategies tailored to client goals.

• Manage paid campaigns across platforms (Facebook, Instagram, Linkedin, TikTok, etc.), ensuring alignment with broader marketing objectives.

• Monitor, analyze, and optimize paid campaign performance using tracking tools and analytics.

• Collaborate with creative, web, and account teams to ensure consistent messaging, branding, and strategy integration.

• Prepare and present social media proposals to prospective clients

Requirements for the Paid Social Media Manager include:

• 4+ years experience in social media

• Proven experience building, launching and managing both B2B and B2C social media campaigns.

• Ability to leverage data analytics to make informed decisions about social and new media strategies and performance

• PR experience is extremely helpful, but not required.

• Google Analytics experience is a plus, but not required.

• The ability to write and present social media proposals to prospective clients.

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