Job Description

is the single-source solution for greenhouse-grown vegetables and is the #1 best-selling brand in snacking tomatoes. The largest vertically integrated agriculture company in North America, NatureSweet guarantees great-tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by more than 6,000 directly employed company Associates. NatureSweet tomatoes, cucumbers, and sweet peppers are handpicked at the peak of freshness and sold at major supermarket retailers throughout the United States, Mexico, and Canada. NatureSweet is dedicated to having a positive social, environmental, and economic impact within our communities, and our commitment is to transform the lives of agricultural workers throughout North America. This work, as well as our efforts regarding sustainability, have led us to earn B Corp, Fair Trade, and EFI certifications.​

Job Title: Consumer Insights Manager

Location: San Antonio Texas

Schedule: Monday to Friday 8.00 to 5.00 pm.

Main responsibilities:

Support Foundational Research:

1. Lead and manage consumer research projects focused on Understanding & Attitudes (U&A) and segmentation within the consumer and demand space.
2. Use insights from research to identify emerging trends, unmet needs, and potential growth opportunities.

Implement go-to-market strategies – Leverage Shopper Research:

1. Conduct and analyze shopper behavior research, including purchase structure, consumer decision tree (CDT), Path-to-Purchase (P2P), and shopper surveys.
2. Translate research findings into actionable strategies to optimize shopper marketing and in-store product positioning.

Day to day Research - Quantitative & Qualitative Research:

• Review Past Research: Analyze and synthesize previous research findings to inform ongoing projects and innovation efforts.
• Build SharePoint Access: Manage the development and organization of SharePoint access for easy sharing and collaboration on research findings.
• Pack Design Graphics Research: Lead both qualitative and quantitative research focused on packaging design and graphics, understanding consumer perceptions, preferences, and usability.
• Innovation Testing (Idea/Concept/Product): Oversee innovation testing for new ideas, concepts, and product prototypes, including concept evaluation, product feasibility, and consumer feedback integration.

Innovation Pipeline, Workshops, and Commercialization:

• Support the innovation pipeline by leading and participating in workshops to develop and refine new product ideas.
• Work cross-functionally with marketing, R&D, and sales teams to ensure the commercialization of successful product innovations.
• Provide insights that guide product development and help define market entry strategies.
• Lead the portfolio lifecycle management continuously monitoring adjustment to product to drive profitable revenue growth

Analytics & Reporting:

• Manage and analyze data from a variety of sources, Syndicated- including POS (Point of Sale) data, household panel dashboards, IRI, and Nielsen.
• Develop and maintain dashboards to track key performance indicators (KPIs), competitive landscape, trends, and consumer insights.
• Deliver actionable analytics to inform business decisions and strategies.

Requirements:

Minimum of 5 years of experience in 5+ Consumer Packaged Goods Marketing, Product Marketing, Consumer Insights and Analytics or other areas related to innovation, positioning, whitespaces, commercialization and go-to-market strategy development.

• Bachelor’s degree in Marketing, Market Research, Business, or a related field (Master's degree preferred).
• Strong experience with data analytics tools (e.g., Excel, SPSS) and reporting platforms such as IRI and Nielsen.
• Familiarity with household panel data, POS data analysis, and dashboard reporting.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Excellent communication and presentation skills with the ability to simplify complex data into actionable insights.
• Proficiency in SharePoint or similar collaboration tools.
• English Required
• Spanish Preferred

NatureSweet’s purpose as a company is to transform the lives of agricultural workers in North America. As such, we have very robust processes and policies around our employment efforts. NatureSweet will never request payments through any means in connection with the application for employment. ​

NatureSweet is committed to fostering a diverse workforce by creating a collaborative, equitable, and inclusive workplace where everyone, regardless of what we look like, or where we come from, feels valued, respected, and empowered to reach their full potential.​

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